Fighting Deepfakes Thru Provenance Attestation (U31b)
GenAI technology holds promise for enhancing various aspects of life but also carries significant risks. A key risk is the inability to discern authentic from synthetic content, leading to the proliferation of deepfakes. This talk presents a standard-based approach to re-establish trust in consumed media, addressing issues related to trustworthiness of assertions made over the target content and challenges stemming from media modality and implementation factors.